What You Must Know About Email Verification
Email verification is a process of ensuring the email address’ validity. If you are an email marketer or you really value email marketing, then you should know how wasteful it is to be sending out emails to those addresses that are not valid and this would make the verification process quite important. You should know that the verification comes in two forms. You can find the pre-emptive verification that is the process which checks if the addresses are valid and also correct when this is entered into the system which uses or stores email addresses. This is great verification process for the business owners that would like to ensure if the email address entries of their staff members or their customers are really correct.
The other is known as retrospective verification. This is one type of process which checks the addresses that are in the business database to make sure that they are really current and valid. Third party processors are utilized and the different technologies are also applied to determine the dead or the closed email accounts without the need to send any emails to them.
There are lots of benefits to email verification and this is because of the fact that as a business, ever effort that you put into the marketing method must pay off and this is one good reason why it is quite important to make sure of the strategies in place. The email marketing can be very successful when you would embrace email verification. Know these benefits that you will get to enjoy when you actually take the time to verify the email addresses prior to sending out those emails.
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With this, you will be able to save money on the email delivery fees because its list size is reduced to valid addresses alone. You are not required to pay any extra fee or send out the messages to emails. Through the verification process, you will be able to avoid experiencing problems with the email service providers who are very strict on the bounced email thresholds. You should remember that some have specific amounts that are allowed before suspending or closing your account particularly if you are a new member.
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When you would verify the email addresses, then you can improve the deliverability in the same way that you reduce the number of the expired emails in a great way. The emails can also be degraded by the ISP if you have that increasing percentage of expired or those unknown users. If you have a clean email list with the verification process, you will get an increased sender reputation score.
Also, you should know that email verification can really help keep off the spa traps. The ISPs recycle the expired email accounts for spam trapping reasons and such is easy for one to become blacklisted if you have the addresses in the emailing list.